OpenBet Powers Sports Illustrated Sportsbook and 888's Retail Venture

In a strategic collaboration, OpenBet, esteemed for its unparalleled content, platform, and services in the sports betting sector and an integral part of the global Endeavor network, has facilitated the inauguration of Sports Illustrated Sportsbook's maiden retail sportsbook. This venture is materialized in alliance with 888, building upon their established partnership in 2021.

The selection of OpenBet comes after the digital sportsbook's triumph, a venture that carries the emblem of one of the globe's foremost media brands - Sports Illustrated. Venturing into the retail sphere, the duo found OpenBet the perfect fit to elevate their offering.

The newly unveiled suite at Michigan's Island Resort & Casino boasts of OpenBet's top-tier retail solutions. These include cutting-edge betting counters and autonomous service kiosks, granting customers an expansive suite of betting choices. From in-game wagering, teasers, and futures to same-game parlays and player props, every aspect has been meticulously integrated using OpenBet's all-inclusive Trading System.

OpenBet's involvement in this project reinforces its reputation as a reliable sports betting partner for operators throughout the U.S.

Deb Krupinski, the U.S. Vice-President at OpenBet, expressed her delight in this partnership, stating, "Facilitating the launch of this groundbreaking retail platform for such an iconic brand like Sports Illustrated Sportsbook has been monumental for OpenBet. This venture underscores our relentless dedication to providing our associates with avant-garde technology and unmatched content. The future looks bright, and we are poised for the milestones this venture is set to achieve."

Echoing this sentiment, Howard Mittman, US President at 888holdings, articulated,

This union with OpenBet, epitomized by the launch of Sports Illustrated Sportsbook, sketches an optimistic trajectory for Michigan's retail betting panorama. As we embark on this thrilling phase, our shared expertise and vision are primed to revolutionize customer journeys.

Delving into OpenBet's Legacy

With over a quarter-century of expertise, OpenBet is a behemoth in sports betting entertainment. Many top-tier sports betting brands, lotteries, casinos, and tribal operators trust their modular technology, content, and services spectrum. OpenBet's global footprint spans the U.S., U.K., Australia, and Canada. It extends to Europe and APAC, with an impressive clientele of over 75 entities worldwide and an unblemished uptime record during significant sporting occasions.

Operating as an Endeavor subsidiary, a global juggernaut in sports and entertainment, OpenBet has garnished its stature with several industry accolades. Recent honors include awards at the EGR North America Awards 2023, the SBC North America Awards 2023, and the EGR B2B Awards 2023.

OpenBet's alliance with 888 and Sports Illustrated Sportsbook heralds a new era for retail sportsbook offerings. By merging the strengths of these industry leaders, bettors in Michigan can anticipate an unparalleled sports betting experience, setting the benchmark for future endeavors.