SPRIBE’s crash game phenomenon keeps making headlines, with Aviator now attracting attention in Kenya after the latest development on its logo trademark. Could this signal bigger things ahead for the popular crash game title?
Crash games have carved out a considerable niche in Africa’s online gambling market, with Aviator among the titles attracting huge attention from players.
The format’s appeal has also seen a growing number of other crash-style games enter the mix, giving players way more titles to choose from.
Kenya has been one of Aviator’s established African markets since 2021, and SPRIBE has now taken another step to protect its best-known game in the country. This move centres around the game’s logo specifically and adds another layer of intellectual property (IP) protection in a market that has formed part of Aviator’s immense global reach.
SPRIBE has secured trademark registration for the Aviator game logo in Kenya through the World Intellectual Property Organisation’s (WIPO) Madrid system, effective retrospectively from 11 October 2024, thus extending the company’s IP safeguards around the flagship crash game.
The Madrid System allows trademark owners to seek protection across multiple member territories through an international registration framework, rather than submitting separate applications in each country.
For SPRIBE, the Kenyan registration strengthens the legal position surrounding Aviator’s visual identity, as well as giving the company firmer ground to challenge unauthorised use of its protected branding.
This recent development is particularly relevant to licensed operators offering the popular casino game, with the company saying the additional protection helps distinguish the legitimate product from imitations.
Aviator debuted in Kenya to an enthusiastic reception, and the game has maintained its popularity since. Its continued presence at real money casinos has made Kenya one of its more established African markets. The latest registration adds to the IP rights SPRIBE has been securing for the game.
Commenting on the update, Giorgi Tsutskiridze, SPRIBE’s Chief Commercial Officer, said Kenyan players had been among the earliest to embrace Aviator mania in Africa.
He went on to add that by registering the logo, the company was now on firmer ground to address limitations and that the move offered licensed operators greater confidence in providing the genuine game.
While the announcement specifically concerns the logo, it reinforces SPRIBE’s efforts to safeguard the brand and its commercial interests in Kenya.
SPRIBE’s latest announcement comes amid continuing efforts to take Aviator to the next level by reaching a wider audience through new commercial deals.
In June, the company struck a deal with Games Valley, bringing the crash game onto the aggregator’s platform. The agreement gives operators a way to add Aviator to their offerings through a single integration.
With Aviator’s trademark now protected in Kenya, and casino games continuing to take off across Africa, the sky’s the limit for SPRIBE as it looks to take its high-flyer to even greater heights.
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